Find a need and fill it
Find a need and fill it is probably the oldest axiom in business. In the old days, if you uncover a consumer need and you can offer a solution to it, you are on your way to business success.
While finding and filling a need is still applicable, today’s business landscape requires more than that. There are way more products and services than what we need as humans. As a result, the choices are endless and the competition is stiff.
From product and service competition to keyword competition
Today’s businesses have to compete digitally. Competition has shifted from providing the best and most cost-effective products or services to having the most effective SEO strategy. Therefore, success is no longer driven by quality alone, your company’s search engine and keyword performance have a huge role in your growth as a business.
Consumers today are data-oriented. They want to be informed about the products and services they use. In addition, they want to get to know your company and your products and/or services. Customers want to know what makes you better and different from your competitors. And they do not just take your word for it, they listen to what your customers say about your business.
The relevant message to the target audience through the right channel
To compete, you need an updated and responsive website to grab customers’ attention. Your social media channels have to be active, engaging and communicate the relevant message to the target audience through the right social media channels. For example, if you are targeting professionals, informative posts in LinkedIn may be a better option than a video on Facebook. But if you are targeting younger demographics, you might want to focus on Instagram and Snapchat.
The ultimate strategy: get found
You need to get found. You have to dominate search engine rankings to remain competitive. Having an effective SEO strategy is necessary for ensuring that your business is in a position of success. You may have the highest quality products or provide the most excellent service, but if customers can’t find you, they will use your competitors’ products and services.
Neil Patel wrote that “In a world where over 90% of online experiences start with a search, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.”
Do you have an effective SEO strategy at the moment? If you want to know more about SEO, feel free to contact us.