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Home Blog Archive by category "Brand development"

Category: Brand development

Hislop defined branding as “the process of creating a relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers.” In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand development.

Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand.

Brand management aims to create an emotional connection between products, companies and their customers and constituents.

Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.

Articles about "Brand development"

different kinds of digital marketing in 2019

Digital Marketing in 2019

By Camille Denise Rellosa | Blog, Brand development, Business advice, Digital marketing, Online marketing, Social Media | 18 March, 2019 |

What happened in 2018? In last year’s prediction of what Digital Marketing will be like in 2018, Video Content Marketing was expected to bring the field to a whole new level and type of marketing. So as predicted, the then trend is now the leading marketing strategy that continues to develop with new and betterExplore Now

data policy

Data Breach on Data Policy

By Camille Denise Rellosa | Blog, Brand development, busines advice, online | 31 January, 2019 |

In light with Google’s announcement of shutting down Google+… In light with Google’s announcement of shutting down Google+ for consumers because of an undisclosed data breach caused by a bug that leaked private information to Google+ applications via the API, heated debates and talks about data privacy and internet regulations are in the works again.Explore Now

branding blog banner

Branding & Graphic Design: The Creative Process

By Camille Denise Rellosa | Blog, Brand development, Digital marketing, Online marketing, web design | 30 August, 2018 |

“Everything begins with an idea.” This quote by Earl Nightingale, an American speaker and an author known for being the Dean of Personal Development, relays the truth about how anything comes to materialise. From conception to maturity, everything develops until it evolves into its final product. In the realm of Business Marketing—especially in Branding and GraphicsExplore Now

semantic seo

How to do semantic SEO?

By Emy Bautista | Advanced SEO Techniques, Brand development, Digital marketing, Outsourcing, SEO | 17 April, 2017 |

How to do SEO in 2017? There is no single, simple answer. Like most technologies, SEO is a complex and ever-changing concept. However, one idea that stands out from our research is the greater emphasis on semantic SEO. Semantic SEO is not a new concept, it has been around since 2004, but recent Google algorithmExplore Now

How to Kick-start Social Media Marketing for Your Business

By Emy Bautista | Brand development, Digital marketing, Online marketing, Outsourcing | 21 June, 2016 |

Social media marketing is undoubtedly one of the most popular promotion strategies for today’s businesses. In a survey conducted by Forbes, 78% of the respondents said that social media posts of companies influence their buying decisions and 71% said they are more likely to purchase an item based on social media referrals. The huge impactExplore Now

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