Category: Digital marketing

“Everything begins with an idea.” This quote by Earl Nightingale, an American speaker and an author known for being the Dean of Personal Development, relays the truth about how anything comes to materialise. From conception to maturity, everything develops until it evolves into its final product. In the realm of Business Marketing—especially in Branding and GraphicsRead more

The action of the European Commission to strengthen data protection and enhance the rights of citizens by reforming privacy policies resulted in the creation of the General Data Protection Regulation (GDPR), taking effect 25th May 2018. This evolution in internet privacy and rights is a much-needed one after severe breaches in online privacy have been occurringRead more

Are you GDPR-ready? Update your Terms & Conditions and Privacy Policies today! The European Commission recently enforced the new General Data Protection Regulation (GDPR) over the European Union and the European Economic Area to supersede the Data Protection Directive and strengthen data protection and enhance the rights of citizens by reforming privacy policies and implementingRead more

Video Content Marketing will be the number one digital marketing trend in 2018 2017 was a big year for Digital Marketing especially when it comes to rich content data such as images, infographics and the like, and social media apps such as Facebook, Instagram, Snapchat and more. Websites were personalised, layouts adjusted and social media phone-basedRead more

Early this year, the BBC broke the news that Google announced that they’d be improving on Customer Experience by allowing users to ‘Mute’ Google Reminder Ads and customise what they see all over the web in both desktop and mobile experience. Through new features in Google Ads Settings, reminder ads, or those ads related to yourRead more

Companies use Social Media as a Digital Marketing technique in 2018. The use of Social Media channels as a form of digital marketing technique is an innovation that businesses take part in to better promote brand awareness, connect to their audience and increase sales. Social Media for Businesses Social Media Marketing offers a lot ofRead more

The A to Z series consists of blog posts that enumerate facts or topics related to outsourcing, accounting, customer service, digital marketing and virtual assistant. This blog series is designed as a guide to introduce to people what these services are all about. Each post points out the key ideas that compose the service asRead more

A hashtag is “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text”. – Merriam-Webster Dictionary  Hashtags have become an integral part of social media especially when one wants to be found. The use of the pound sign or the number sign became a symbol for social media posts, especially forRead more

Your website does not only affect your company’s overall online presence but also reflects how you value quality and professionalism. A mixture of elements is involved in the process of creating a website that should not only look great, but also bring favourable results. Similarly, different techniques and tools need to be utilised to achieveRead more

We can’t deny the fact that the internet has become a huge part of our daily routine. As soon as we wake up, we check our phones. On the way to work, we browse the internet. And all throughout our day, no matter how busy we get, we always find time to check in toRead more

Checking SEO performance is necessary for a successful digital marketing campaign. SERP or Search Engine Result Page reflects a list from which a search engine ranks their results to whatever the user is looking for. As a rule, search engines filter through online posts and give favour to sites which conform to their SEO algorithm.Read more

Visual data is a necessity for digital marketing. Visual plays an important role for our brain to process information. Our eyes are very powerful organs that capture images which our brain makes sense of. Approximately 65% of us are visual learners – those who collect, absorb and recall information more by seeing. We make listsRead more

How to do SEO in 2017? There is no single, simple answer. Like most technologies, SEO is a complex and ever-changing concept. However, one idea that stands out from our research is the greater emphasis on semantic SEO. Semantic SEO is not a new concept, it has been around since 2004, but recent Google algorithmRead more

Find a need and fill it Find a need and fill it is probably the oldest axiom in business. In the old days, if you uncover a consumer need and you can offer a solution to it, you are on your way to business success. While finding and filling a need is still applicable, today’sRead more

Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more. Perhaps one of the easiest and most popular option used by manyRead more

If you are using the internet, I am sure you have heard about social media marketing or an active user of social media networks – hello Facebook, Instagram, Twitter, and LinkedIn! These social media platforms have become such as huge part of our lives. For some, social media had become their primary means of communication,Read more

We have all become so attached to our phones that any idea or technology related to it is automatically viewed as a surefire success. This is why mobile wallets made a worldwide buzz after Apple Pay’s creation in 2014. It is a mobile payment app that facilitates card-less and cash-less transactions. After that, Google, Samsung andRead more

Automation has made life so much easier and fun, even in marketing. It streamlines all marketing and sales repetitive tasks with automated solutions, which reduces costs and human errors. These days, software and technologies are used to enhance promotional strategies across the globe. These things are individually referred to as marketing automation. Online marketers useRead more

Most companies today have realised the benefits of cloud computing. The list will include convenience, improved collaboration, enhanced security, and lower IT costs. Thus, it is not surprising that a lot of small and medium-sized businesses has shifted to cloud and outsource accounting. This technology provides businesses with remote working capability and data access fromRead more

In the book the E-Myth, Michael Gerber highlighted one of the challenges that small business owners encounter: balancing growth while trying to do everything alone. Many entrepreneurs have great skills and talents, but as the business grows, they soon realise that they have to juggle different roles to make the business work. They often findRead more

Today, BPOs are continuously growing in number around the world. So, businessmen’s success on this trade basically depends on the location of their businesses. One of the most popular outsourcing destinations for years is Philippines. To sum up the reasons why, below are a few factors that substantiate this claim: 1. Cultural Compatibility The PhilippinesRead more

Smart Insights statistics show that mobile overtook fixed internet access in 2014, and continues to increase. This can be attributed to the very many smartphones and mobile gadgets that are now available at a very low price. Out of this, more and more people are getting access to social media networks, online shops, and aRead more

One of the biggest buzzwords for maximising business efficiency today is cloud computing. The term is often referred to as simply “the cloud”. Cloud-based software. Migrating to the cloud. Stored in the cloud. Accessed from the cloud. Everything seems to be happening “in the cloud”. But what is it, and how important it is to yourRead more

Consumers’ growing reliance on the internet has revolutionised the way companies do business. Today, most people do online research of the product or service, compare options and customer reviews before making major purchases. Online shopping is gaining web presence and the range of products and services online has grown exponentially. Indeed, the internet has becomeRead more

Social media marketing is undoubtedly one of the most popular promotion strategies for today’s businesses. In a survey conducted by Forbes, 78% of the respondents said that social media posts of companies influence their buying decisions and 71% said they are more likely to purchase an item based on social media referrals. The huge impactRead more

Every digital marketing campaign starts with a website. A website is essential in helping businesses and organisations present the company and improve their web presence. The astronomical increase in the number of people using mobile devices to surf the web has made responsive website design the standard. First of all, a responsive website offers optimalRead more