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Home Blog Archive by category "Online marketing"

Category: Online marketing

Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.

It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.

It can deliver benefits such as:

Growth in potential
Reduced expenses
Elegant communications
Better control
Improved customer service
Competitive advantage

It is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).

The broad spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems.

It connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing/advertising.

Online marketing synergistically combines the Internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:

E-commerce
Lead-based websites
Affiliate marketing

The main limitation is where goods are being sold, the lack of tangibility means that consumers are unable to try out, or try on items they might wish to purchase. Generous return policies are the main way to circumvent such buyer apprehension.

Articles about "Online marketing"

outsourcing digital marketing

The A to Z of Digital Marketing

By Camille Denise Rellosa | Blog, Digital marketing, Online marketing, Outsourcing | 26 April, 2019 |

A Adwords is a form of  PPC or Pay-Per-Click paid advertisement that uses SEO keywords not to rank but to directly promote brands, products and services through bids. Advertisements through Google Adwords are promoted all over the Google Network such as Youtube, Gmail and other partner websites. In search engine results pages, Adwords appear onExplore Now

different kinds of digital marketing in 2019

Digital Marketing in 2019

By Camille Denise Rellosa | Blog, Brand development, Business advice, Digital marketing, Online marketing, Social Media | 18 March, 2019 |

What happened in 2018? In last year’s prediction of what Digital Marketing will be like in 2018, Video Content Marketing was expected to bring the field to a whole new level and type of marketing. So as predicted, the then trend is now the leading marketing strategy that continues to develop with new and betterExplore Now

branding blog banner

Branding & Graphic Design: The Creative Process

By Camille Denise Rellosa | Blog, Brand development, Digital marketing, Online marketing, web design | 30 August, 2018 |

“Everything begins with an idea.” This quote by Earl Nightingale, an American speaker and an author known for being the Dean of Personal Development, relays the truth about how anything comes to materialise. From conception to maturity, everything develops until it evolves into its final product. In the realm of Business Marketing—especially in Branding and GraphicsExplore Now

CAPTCHA, Cookies, and Data Security

By Camille Denise Rellosa | Advanced SEO Techniques, Blog, Digital marketing, Online marketing, web design | 29 August, 2018 |

The action of the European Commission to strengthen data protection and enhance the rights of citizens by reforming privacy policies resulted in the creation of the General Data Protection Regulation (GDPR), taking effect 25th May 2018. This evolution in internet privacy and rights is a much-needed one after severe breaches in online privacy have been occurringExplore Now

General Data Protection Regulation (GDPR) and How This Can Concern You

By Camille Denise Rellosa | Blog, Business advice, Digital marketing, Online marketing | 29 August, 2018 |

Are you GDPR-ready? Update your Terms & Conditions and Privacy Policies today! The European Commission recently enforced the new General Data Protection Regulation (GDPR) over the European Union and the European Economic Area to supersede the Data Protection Directive and strengthen data protection and enhance the rights of citizens by reforming privacy policies and implementingExplore Now

How Google’s ‘Mute’ Ads Can Help Your Business

By Camille Denise Rellosa | Blog, Digital marketing, Online marketing | 22 August, 2018 |

Early this year, the BBC broke the news that Google announced that they’d be improving on Customer Experience by allowing users to ‘Mute’ Google Reminder Ads and customise what they see all over the web in both desktop and mobile experience. Through new features in Google Ads Settings, reminder ads, or those ads related to yourExplore Now

Proper Use of #Hashtags

By Camille Denise Rellosa | Blog, busines advice, Digital marketing, Online marketing | 21 August, 2018 |

A hashtag is “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text”. – Merriam-Webster Dictionary  Hashtags have become an integral part of social media especially when one wants to be found. The use of the pound sign or the number sign became a symbol for social media posts, especially forExplore Now

Tools that can check your SEO performance

By Camille Denise Rellosa | Blog, Digital marketing, Online marketing, SEO | 1 August, 2018 |

Checking SEO performance is necessary for a successful digital marketing campaign. SERP or Search Engine Result Page reflects a list from which a search engine ranks their results to whatever the user is looking for. As a rule, search engines filter through online posts and give favour to sites which conform to their SEO algorithm.Explore Now

digital marketing visuals

The Power of Visuals in Digital Marketing

By Camille Denise Rellosa | Blog, design, Digital marketing, Online marketing, SEO | 1 August, 2018 |

Visual data is a necessity for digital marketing. Visual plays an important role for our brain to process information. Our eyes are very powerful organs that capture images which our brain makes sense of. Approximately 65% of us are visual learners – those who collect, absorb and recall information more by seeing. We make listsExplore Now

Social Media Tips

Social Media Guide: Best Time to Post

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing, SEO, Social Media | 28 December, 2016 |

Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more. Perhaps one of the easiest and most popular option used by manyExplore Now

7-Step Guide to Social Media Marketing Success

By design@bureauserv.com | Advanced SEO Techniques, Digital marketing, Online marketing, SEO | 24 October, 2016 |

If you are using the internet, I am sure you have heard about social media marketing or an active user of social media networks – hello Facebook, Instagram, Twitter, and LinkedIn! These social media platforms have become such as huge part of our lives. For some, social media had become their primary means of communication,Explore Now

Are Mobile Wallets The Future of Your Business?

By Emy Bautista | Business advice, Digital marketing, Online marketing | 4 October, 2016 |

We have all become so attached to our phones that any idea or technology related to it is automatically viewed as a surefire success. This is why mobile wallets made a worldwide buzz after Apple Pay’s creation in 2014. It is a mobile payment app that facilitates card-less and cash-less transactions. After that, Google, Samsung andExplore Now

Marketing Automation

Marketing Automation: The Modern Way to Advertise

By Pau Llames | Digital marketing, Online marketing, Outsourcing | 16 September, 2016 |

Automation has made life so much easier and fun, even in marketing. It streamlines all marketing and sales repetitive tasks with automated solutions, which reduces costs and human errors. These days, software and technologies are used to enhance promotional strategies across the globe. These things are individually referred to as marketing automation. Online marketers useExplore Now

Tasks Small Businesses Should Outsource

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing | 9 August, 2016 |

In the book the E-Myth, Michael Gerber highlighted one of the challenges that small business owners encounter: balancing growth while trying to do everything alone. Many entrepreneurs have great skills and talents, but as the business grows, they soon realise that they have to juggle different roles to make the business work. They often findExplore Now

10 Reasons to Outsource to the Philippines

By Emy Bautista | Digital marketing, Online marketing, Outsourcing | 26 July, 2016 |

Today, BPOs are continuously growing in number around the world. So, businessmen’s success on this trade basically depends on the location of their businesses. One of the most popular outsourcing destinations for years is Philippines. To sum up the reasons why, below are a few factors that substantiate this claim: 1. Cultural Compatibility The PhilippinesExplore Now

mobile-friendly

Going Mobile-Friendly Matters

By design@bureauserv.com | Advanced SEO Techniques, Digital marketing, Online marketing, Outsourcing, SEO | 19 July, 2016 |

Smart Insights statistics show that mobile overtook fixed internet access in 2014, and continues to increase. This can be attributed to the very many smartphones and mobile gadgets that are now available at a very low price. Out of this, more and more people are getting access to social media networks, online shops, and aExplore Now

web presence

How to Establish and Increase Web Presence

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing, SEO | 11 July, 2016 |

Consumers’ growing reliance on the internet has revolutionised the way companies do business. Today, most people do online research of the product or service, compare options and customer reviews before making major purchases. Online shopping is gaining web presence and the range of products and services online has grown exponentially. Indeed, the internet has becomeExplore Now

How to Kick-start Social Media Marketing for Your Business

By Emy Bautista | Brand development, Digital marketing, Online marketing, Outsourcing | 21 June, 2016 |

Social media marketing is undoubtedly one of the most popular promotion strategies for today’s businesses. In a survey conducted by Forbes, 78% of the respondents said that social media posts of companies influence their buying decisions and 71% said they are more likely to purchase an item based on social media referrals. The huge impactExplore Now

responsive website

Importance of a Responsive Website

By Emy Bautista | Digital marketing, Online marketing, Outsourcing | 12 May, 2016 |

Every digital marketing campaign starts with a website. A website is essential in helping businesses and organisations present the company and improve their web presence. The astronomical increase in the number of people using mobile devices to surf the web has made responsive website design the standard. First of all, a responsive website offers optimalExplore Now

Benefits of Business Process Outsourcing

By design@bureauserv.com | Offshore accounting, Online marketing, Outsource Accounting, Outsource bookkeeping, Outsourcing | 4 May, 2016 |

Business process outsourcing has become a widely accepted global strategy implemented by today’s businesses. Technological advancement and online solutions such as cloud computing and business process as a service (BPaaS) contributed to this shift. Industry experts believe that the growing interest in outsourcing can be attributed to the following benefits: Control and reduce cost SavingExplore Now

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