Category: Online marketing
Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.
It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
It can deliver benefits such as:
Growth in potential
Reduced expenses
Elegant communications
Better control
Improved customer service
Competitive advantage
It is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).
The broad spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems.
It connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing/advertising.
Online marketing synergistically combines the Internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:
E-commerce
Lead-based websites
Affiliate marketing
The main limitation is where goods are being sold, the lack of tangibility means that consumers are unable to try out, or try on items they might wish to purchase. Generous return policies are the main way to circumvent such buyer apprehension.
