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Home Blog Archive by category "SEO"

Category: SEO

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Articles about "SEO"

Tools that can check your SEO performance

By Camille Denise Rellosa | Blog, Digital marketing, Online marketing, SEO | 1 August, 2018 |

Checking SEO performance is necessary for a successful digital marketing campaign. SERP or Search Engine Result Page reflects a list from which a search engine ranks their results to whatever the user is looking for. As a rule, search engines filter through online posts and give favour to sites which conform to their SEO algorithm.Explore Now

digital marketing visuals

The Power of Visuals in Digital Marketing

By Camille Denise Rellosa | Blog, design, Digital marketing, Online marketing, SEO | 1 August, 2018 |

Visual data is a necessity for digital marketing. Visual plays an important role for our brain to process information. Our eyes are very powerful organs that capture images which our brain makes sense of. Approximately 65% of us are visual learners – those who collect, absorb and recall information more by seeing. We make listsExplore Now

semantic seo

How to do semantic SEO?

By Emy Bautista | Advanced SEO Techniques, Brand development, Digital marketing, Outsourcing, SEO | 17 April, 2017 |

How to do SEO in 2017? There is no single, simple answer. Like most technologies, SEO is a complex and ever-changing concept. However, one idea that stands out from our research is the greater emphasis on semantic SEO. Semantic SEO is not a new concept, it has been around since 2004, but recent Google algorithmExplore Now

find a need

Find a need and fill it – and get found

By Emy Bautista | Advanced SEO Techniques, Digital marketing, SEO | 14 February, 2017 |

Find a need and fill it Find a need and fill it is probably the oldest axiom in business. In the old days, if you uncover a consumer need and you can offer a solution to it, you are on your way to business success. While finding and filling a need is still applicable, today’sExplore Now

Social Media Tips

Social Media Guide: Best Time to Post

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing, SEO, Social Media | 28 December, 2016 |

Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more. Perhaps one of the easiest and most popular option used by manyExplore Now

7-Step Guide to Social Media Marketing Success

By design@bureauserv.com | Advanced SEO Techniques, Digital marketing, Online marketing, SEO | 24 October, 2016 |

If you are using the internet, I am sure you have heard about social media marketing or an active user of social media networks – hello Facebook, Instagram, Twitter, and LinkedIn! These social media platforms have become such as huge part of our lives. For some, social media had become their primary means of communication,Explore Now

mobile-friendly

Going Mobile-Friendly Matters

By design@bureauserv.com | Advanced SEO Techniques, Digital marketing, Online marketing, Outsourcing, SEO | 19 July, 2016 |

Smart Insights statistics show that mobile overtook fixed internet access in 2014, and continues to increase. This can be attributed to the very many smartphones and mobile gadgets that are now available at a very low price. Out of this, more and more people are getting access to social media networks, online shops, and aExplore Now

web presence

How to Establish and Increase Web Presence

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing, SEO | 11 July, 2016 |

Consumers’ growing reliance on the internet has revolutionised the way companies do business. Today, most people do online research of the product or service, compare options and customer reviews before making major purchases. Online shopping is gaining web presence and the range of products and services online has grown exponentially. Indeed, the internet has becomeExplore Now

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