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Home Posts tagged "Marketing Automation"

Tag: Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
At its best, it is software and tactics that allow companies to buy and sell like Amazon — that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.

Though it’s not the easiest marketing initiative to execute on, marketing automation is certainly not impossible. Imagine you’re trying to grow a plant. First you need fertile soil ripe for the growth of your plant. Next you need seeds themselves to care for, and last you need water and light in order to nurture those seeds into a lush, blooming plant. It’s not foolproof, but it’s not impossible. In our story, effective marketing automation looks just like nurturing this plant does. At the end of the day, we hope we’ve nurtured our leads (the seedlings) well enough to produce actual paying customers (a lush, full-grown plant.)

Articles about "Marketing Automation"

Are Mobile Wallets The Future of Your Business?

By Emy Bautista | Business advice, Digital marketing, Online marketing | 4 October, 2016 |

We have all become so attached to our phones that any idea or technology related to it is automatically viewed as a surefire success. This is why mobile wallets made a worldwide buzz after Apple Pay’s creation in 2014. It is a mobile payment app that facilitates card-less and cash-less transactions. After that, Google, Samsung andExplore Now

Marketing Automation

Marketing Automation: The Modern Way to Advertise

By Pau Llames | Digital marketing, Online marketing, Outsourcing | 16 September, 2016 |

Automation has made life so much easier and fun, even in marketing. It streamlines all marketing and sales repetitive tasks with automated solutions, which reduces costs and human errors. These days, software and technologies are used to enhance promotional strategies across the globe. These things are individually referred to as marketing automation. Online marketers useExplore Now

Tasks Small Businesses Should Outsource

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing | 9 August, 2016 |

In the book the E-Myth, Michael Gerber highlighted one of the challenges that small business owners encounter: balancing growth while trying to do everything alone. Many entrepreneurs have great skills and talents, but as the business grows, they soon realise that they have to juggle different roles to make the business work. They often findExplore Now

The Cloud

The Cloud

By Pau Llames | Accounting, Digital marketing, Outsourcing | 16 July, 2016 |

One of the biggest buzzwords for maximising business efficiency today is cloud computing. The term is often referred to as simply “the cloud”. Cloud-based software. Migrating to the cloud. Stored in the cloud. Accessed from the cloud. Everything seems to be happening “in the cloud”. But what is it, and how important it is to yourExplore Now

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