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Home Posts tagged "SEO"

Tag: SEO

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevantand authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies.

Articles about "SEO"

How To Create a Website That Gets Results

By Camille Denise Rellosa | Blog, Digital marketing | 20 August, 2018 |

Your website does not only affect your company’s overall online presence but also reflects how you value quality and professionalism. A mixture of elements is involved in the process of creating a website that should not only look great, but also bring favourable results. Similarly, different techniques and tools need to be utilised to achieveExplore Now

semantic seo

How to do semantic SEO?

By Emy Bautista | Advanced SEO Techniques, Brand development, Digital marketing, Outsourcing, SEO | 17 April, 2017 |

How to do SEO in 2017? There is no single, simple answer. Like most technologies, SEO is a complex and ever-changing concept. However, one idea that stands out from our research is the greater emphasis on semantic SEO. Semantic SEO is not a new concept, it has been around since 2004, but recent Google algorithmExplore Now

find a need

Find a need and fill it – and get found

By Emy Bautista | Advanced SEO Techniques, Digital marketing, SEO | 14 February, 2017 |

Find a need and fill it Find a need and fill it is probably the oldest axiom in business. In the old days, if you uncover a consumer need and you can offer a solution to it, you are on your way to business success. While finding and filling a need is still applicable, today’sExplore Now

Social Media Tips

Social Media Guide: Best Time to Post

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing, SEO, Social Media | 28 December, 2016 |

Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more. Perhaps one of the easiest and most popular option used by manyExplore Now

mobile-friendly

Going Mobile-Friendly Matters

By design@bureauserv.com | Advanced SEO Techniques, Digital marketing, Online marketing, Outsourcing, SEO | 19 July, 2016 |

Smart Insights statistics show that mobile overtook fixed internet access in 2014, and continues to increase. This can be attributed to the very many smartphones and mobile gadgets that are now available at a very low price. Out of this, more and more people are getting access to social media networks, online shops, and aExplore Now

web presence

How to Establish and Increase Web Presence

By design@bureauserv.com | Digital marketing, Online marketing, Outsourcing, SEO | 11 July, 2016 |

Consumers’ growing reliance on the internet has revolutionised the way companies do business. Today, most people do online research of the product or service, compare options and customer reviews before making major purchases. Online shopping is gaining web presence and the range of products and services online has grown exponentially. Indeed, the internet has becomeExplore Now

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